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Senior Copywriter

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University of New Hampshire

Job Description

Operating Title

Senior Copywriter

Long Classification Title

Communication Director

Campus Location

Durham

Department

UNH Communication and Public Affairs - AVP Administration

Summary of Position

The University of New Hampshire (UNH) is seeking a creative and strategic Senior Copywriter to join our dynamic central marketing team. This role is critical to strengthening UNH’s reach and reputation through compelling and authentic storytelling that resonates with various audiences. As the Senior Copywriter, you will develop engaging copy that captures the UNH experience, highlights academic and research excellence, and showcases our vibrant community.
Reporting to the Executive Director of Content Marketing, this position will work closely with other members of the content and creative teams, as well as integrated marketers and other university stakeholders, to craft clear, inspiring messages that communicate UNH’s value and differentiate us from other institutions. Your words will play a vital role in supporting broader engagement goals and reinforcing UNH’s mission.
Key Responsibilities:
  • Develop persuasive, audience-focused copy for various marketing materials, including emails, brochures, websites, video scripts, social media, ads, and presentations.
  • Craft compelling storytelling that highlights the academic, community, and personal benefits of the UNH experience.
  • Ensure all content aligns with UNH’s brand voice, tone, and key messaging while tailoring it to diverse audiences.
  • Collaborate with cross-functional teams to deliver cohesive, impactful campaigns that build engagement.
  • Manage and mentor a direct report in developing high-quality content and upholding brand standards.
  • Stay current on industry trends, best practices and key insights to continuously refine content strategies.
  • Contribute to the ideation and execution of integrated marketing campaigns.
  • Ensure consistency and accuracy in messaging, grammar, and style across all channels and platforms.

Acceptable minimum level of education

Bachelor's

Acceptable minimum years of experience

5-7 years

Posting Number

PS4931FY25

Other minimum qualifications

  • Bachelor’s degree in Marketing, Communications, English, Journalism or a related field.
  • 5+ years of professional copywriting experience, ideally within higher education, marketing agencies, or related fields.
  • Proven experience creating content for audience-focused marketing campaigns.
  • Exceptional writing, editing, and proofreading skills with a strong attention to detail.
  • Ability to distill complex information into clear, concise, and persuasive messaging.
  • Familiarity with SEO best practices and writing for digital platforms.
  • Strong collaboration skills and ability to work cross-functionally with creative teams and stakeholders.
  • Experience managing multiple projects and meeting deadlines in a fast-paced environment.
  • Ability to provide strategic guidance and mentoring to junior writers.
  • Ability to “sell” concepts and ideas to campus partners.

Additional Preferred Qualifications

  • Master’s degree in Communications, English, or a related field.
  • Experience working in a marketing or advertising agency.
  • Familiarity with higher education strategies and challenges.
  • Knowledge of AP Style.


Salary Information

Salary is complemented by a comprehensive benefits package which includes medical, dental, retirement, tuition, and paid time off.

Quicklink for Posting

https://jobs.usnh.edu/postings/63711

Percent Time Information (FTE)

1.00

Grade

24

EEO Statement

The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.

Institution Information

The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast and is convenient to New Hampshire’s lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry.
The UNH Diversity Resource Guide with information and programming available in the seacoast area, New Hampshire, and the region can be found here: https://www.unh.edu/hr/diversity-resource-guide

Posting Date

10/29/2024

Open Until Filled

Yes

Posting Open to Internal Candidates Only?

No

Interested Internal Candidates Exist?

No

Job Category

Salaried Staff (Exempt)

Appointment Type

Regular

Drivers License and Physical Requirements. Please check all items that apply.

None applicable

Duty/Responsibility

  • As part of a strong and collaborative marketing leadership team, develop effective and compelling communications and marketing strategies to raise the visibility of the UNH brand.

Duty/Responsibility

  • Create and oversee marketing strategy and messaging, including direction for and supervision of creative editorial team and freelance creative resources, and budget oversight on marketing collateral.
  • Lead cross functional marketing teams on content development, including presenting creative strategy and concept development to university stakeholders.

Duty/Responsibility

  • Create and oversee creation of original content that reflects the UNH brand.

Duty/Responsibility

  • Work closely with project management to facilitate development of marketing communications and content so that CPA’s numerous time-sensitive materials are completed on time.

Duty/Responsibility

  • Collaborates with CPA colleagues and campus partners to execute strategy and create content.

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